Yoram Solomon, PhD
The Making of Trust in Sales Prospecting with Guest Mark Hunter
Cold calls are dead. Trust is the only differentiator. Discover the secrets of building trust in prospecting with expert guest Mark Hunter.
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Yoram Solomon, PhD
Nov 74 min read
Trusted Salespeople Don’t Pretend to Be Their Customers’ "Partners"
Calling salespeople 'partners' can harm trust. Learn how honesty and transparency create a true trust premium in customer relationships.
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Yoram Solomon, PhD
Oct 315 min read
Trust as Your Startup's Secret Weapon: Why Every Entrepreneur Needs It
Find out why trust is not only important in different areas of entrepreneurship, but also why it's more important to startups than to others
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Yoram Solomon, PhD
Oct 244 min read
Why Trust Beats Cold Calls – The Math Behind the Trust Premium
Cold calls don't work anymore. While they are declining, trust-based sales are on the rise. See the math of Trust Premium.
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Yoram Solomon, PhD
Oct 105 min read
When Trust Breaks: Leadership Injuries and the Path to Repair Trustfulness
When the wrong person is promoted to become the leader, employees may suffer "leadership injuries," very similar to PTSD, with consequences.
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Yoram Solomon, PhD
Oct 33 min read
How Hobbies Can Make You More Trustworthy
Having a hobby, and sharing it with other people can increase your trustworthiness in their eyes. Find out how.
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Yoram Solomon, PhD
Sep 264 min read
The Peter Principle, Our Obsession with Leadership, and TRUST
The Peter Principle is live and well, and companies still don't make the distinction between leadership and management.
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Yoram Solomon, PhD
Sep 126 min read
What’s Most Important for TRUST? Intentions, Effort, or Outcome?
What's most important for trust? Intentions? Effort? or the results? The answer might surprise you. First, there is one more element...
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Yoram Solomon, PhD
Aug 294 min read
TRUST, First Impressions, and Relative Body Language
Body language helps us determine whether we can trust someone. But first impressions may skew that interpretation. Here is what you can do.
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Yoram Solomon, PhD
Aug 224 min read
Perspectives Matter: Corporate Ethics: Intentional or For Show?
Ethics, codes of ethics, whistleblowers, and trust. How are they connected? Are companies publishing codes of ethics only for show?
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Yoram Solomon, PhD
Aug 153 min read
Intrinsic & Extrinsic Motivation and TRUST: Are you doing it for the right reasons?
Uncover the power of intrinsic and extrinsic motivation in shaping trust. Are we doing it for the right reasons?
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Yoram Solomon, PhD
Aug 83 min read
CSR, ESG, and TRUST
CSR and ESG are important for the trust that stakeholders have in companies. It's no longer only about profits. But only if you do it right.
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Yoram Solomon, PhD
Aug 13 min read
Bugs, Hackers, Cyber-Attacks: Can You TRUST Technology?
Why bugs and cyber-attacks challenge our trust in technology. Explore the impact of recent incidents and the necessity to trust technology.
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Yoram Solomon, PhD
Jul 253 min read
Expanding the Trust Premium: Insights for Lawyers and Accountants
Latest insights for lawyers and accountants in the Trust Premium model, and the addition of an important data point.
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Yoram Solomon, PhD
Jul 184 min read
Finding and Maximizing Your Trust Premium: A 3-Step Process
Maximize your Trust Premium with a 3-step process. Understand, enhance, and capitalize to attract high-trust customers and keep current ones
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Yoram Solomon, PhD
Jul 115 min read
The Importance of Post-Purchase TRUST
The vital role of post-purchase trust in maintaining customer loyalty, repeat business, but also gaining new customers.
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Yoram Solomon, PhD
Jul 43 min read
Make vs. Buy: Should you do things yourself or hire someone to do them?
"Make vs. Buy" is not a binary decision. In this article, find out how to make such decisions in three steps for areas of your business.
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Yoram Solomon, PhD
Jun 204 min read
"Trust but Verify?" Try "Trust but Specify!"
"Trust but verify" doesn't work. When you must verify, you don't trust, and the other person will not be trusted. Use "Trust but Specify."
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Yoram Solomon, PhD
Jun 134 min read
The 3 Principles of Trustworthiness: Relativity, Empathy, and NoBS
When you want to be trusted in an important relationship, it takes some hard work. Here are the three principles to be successful at it.
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Yoram Solomon, PhD
Jun 63 min read
Why do we Trust Brand Names? The Trust Premium of Brands
Why do we trust brands more than non-brands? Why are we willing to pay a premium for brands, even when we don't think we are getting more?
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