Blog | Yoram Solomon

Drones over New Jersey and Trust in the Government

Yoram Solomon, PhD

7 days ago5 min read

Drones over New Jersey and Trust in the Government

When the government says it doesn't know what those drones over New Jersey are, and at the same time that there is no need for concern...

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The Making of Trust in Sales Prospecting with Guest Mark Hunter

Yoram Solomon, PhD

Nov 215 min read

The Making of Trust in Sales Prospecting with Guest Mark Hunter

Cold calls are dead. Trust is the only differentiator. Discover the secrets of building trust in prospecting with expert guest Mark Hunter.

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Trusted Salespeople Don’t Pretend to Be Their Customers’ "Partners"

Yoram Solomon, PhD

Nov 74 min read

Trusted Salespeople Don’t Pretend to Be Their Customers’ "Partners"

Calling salespeople 'partners' can harm trust. Learn how honesty and transparency create a true trust premium in customer relationships.

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Trust as Your Startup's Secret Weapon: Why Every Entrepreneur Needs It

Yoram Solomon, PhD

Oct 315 min read

Trust as Your Startup's Secret Weapon: Why Every Entrepreneur Needs It

Find out why trust is not only important in different areas of entrepreneurship, but also why it's more important to startups than to others

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Why Trust Beats Cold Calls – The Math Behind the Trust Premium

Yoram Solomon, PhD

Oct 244 min read

Why Trust Beats Cold Calls – The Math Behind the Trust Premium

Cold calls don't work anymore. While they are declining, trust-based sales are on the rise. See the math of Trust Premium.

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When Trust Breaks: Leadership Injuries and the Path to Repair Trustfulness

Yoram Solomon, PhD

Oct 105 min read

When Trust Breaks: Leadership Injuries and the Path to Repair Trustfulness

When the wrong person is promoted to become the leader, employees may suffer "leadership injuries," very similar to PTSD, with consequences.

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How Hobbies Can Make You More Trustworthy

Yoram Solomon, PhD

Oct 33 min read

How Hobbies Can Make You More Trustworthy

Having a hobby, and sharing it with other people can increase your trustworthiness in their eyes. Find out how.

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The Peter Principle, Our Obsession with Leadership, and TRUST

Yoram Solomon, PhD

Sep 264 min read

The Peter Principle, Our Obsession with Leadership, and TRUST

The Peter Principle is live and well, and companies still don't make the distinction between leadership and management.

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What’s Most Important for TRUST? Intentions, Effort, or Outcome?

Yoram Solomon, PhD

Sep 126 min read

What’s Most Important for TRUST? Intentions, Effort, or Outcome?

What's most important for trust? Intentions? Effort? or the results? The answer might surprise you. First, there is one more element...

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TRUST, First Impressions, and Relative Body Language

Yoram Solomon, PhD

Aug 294 min read

TRUST, First Impressions, and Relative Body Language

Body language helps us determine whether we can trust someone. But first impressions may skew that interpretation. Here is what you can do.

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Perspectives Matter: Corporate Ethics: Intentional or For Show?

Yoram Solomon, PhD

Aug 224 min read

Perspectives Matter: Corporate Ethics: Intentional or For Show?

Ethics, codes of ethics, whistleblowers, and trust. How are they connected? Are companies publishing codes of ethics only for show?

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Intrinsic & Extrinsic Motivation and TRUST: Are you doing it for the right reasons?

Yoram Solomon, PhD

Aug 153 min read

Intrinsic & Extrinsic Motivation and TRUST: Are you doing it for the right reasons?

Uncover the power of intrinsic and extrinsic motivation in shaping trust. Are we doing it for the right reasons?

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Yoram Solomon, PhD

Aug 83 min read

CSR, ESG, and TRUST

CSR and ESG are important for the trust that stakeholders have in companies. It's no longer only about profits. But only if you do it right.

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Bugs, Hackers, Cyber-Attacks: Can You TRUST Technology?

Yoram Solomon, PhD

Aug 13 min read

Bugs, Hackers, Cyber-Attacks: Can You TRUST Technology?

Why bugs and cyber-attacks challenge our trust in technology. Explore the impact of recent incidents and the necessity to trust technology.

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Expanding the Trust Premium: Insights for Lawyers and Accountants

Yoram Solomon, PhD

Jul 253 min read

Expanding the Trust Premium: Insights for Lawyers and Accountants

Latest insights for lawyers and accountants in the Trust Premium model, and the addition of an important data point.

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Finding and Maximizing Your Trust Premium: A 3-Step Process

Yoram Solomon, PhD

Jul 184 min read

Finding and Maximizing Your Trust Premium: A 3-Step Process

Maximize your Trust Premium with a 3-step process. Understand, enhance, and capitalize to attract high-trust customers and keep current ones

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Yoram Solomon, PhD

Jul 115 min read

The Importance of Post-Purchase TRUST

The vital role of post-purchase trust in maintaining customer loyalty, repeat business, but also gaining new customers.

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Make vs. Buy: Should you do things yourself or hire someone to do them?

Yoram Solomon, PhD

Jul 43 min read

Make vs. Buy: Should you do things yourself or hire someone to do them?

"Make vs. Buy" is not a binary decision. In this article, find out how to make such decisions in three steps for areas of your business.

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"Trust but Verify?" Try "Trust but Specify!"

Yoram Solomon, PhD

Jun 204 min read

"Trust but Verify?" Try "Trust but Specify!"

"Trust but verify" doesn't work. When you must verify, you don't trust, and the other person will not be trusted. Use "Trust but Specify."

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The 3 Principles of Trustworthiness: Relativity, Empathy, and NoBS

Yoram Solomon, PhD

Jun 134 min read

The 3 Principles of Trustworthiness: Relativity, Empathy, and NoBS

When you want to be trusted in an important relationship, it takes some hard work. Here are the three principles to be successful at it.

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